Meet the Founder

Tatum is a fourth year Marketing student at Virginia Tech. She has a concentration in Digital Marketing and is pursuing a minor in International Business. 

She started making beaded jewelry during the summer of 2021. While teaching swim lessons, she noticed her gold necklace was rusting and turning colors. She wanted to wear necklaces that were cute and wouldn't discolor, but did not want to pay an expensive price. So she decided to make them herself, making variations to wear and to give to friends.

In January of 2023, she decided to start selling them to Virginia Tech students.  She only sells them in the Blacksburg area, hand delivering them to customers on campus. 

Her overall goal is to provide her customers with durable and trendy beaded jewelry at an affordable price.